Benefits of Using Social Media
Social media has changed the way we communicate today. It’s in our best interest to be informed about all of the new possibilities to manage our online reputation. The lines between professional and personal are blurred online and many times, we refer to our online presence as our “Personal Brand.” Your Personal Brand can be both the personal and professional You.
Here are five benefits of using social media:
1. Build relationships.
Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. If you’ve attended a Social Shift training session I’ve led, chances are you’ve heard that almost every single friend I have in San Francisco, I met through social media.
2. Share your expertise.
If you share content on topics that you know much about, you can begin to build credibility. This doesn’t only go for your online presence. If you live your brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.
3. Increase your visibility.
If you spend time honing in on your expertise and consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.
4. Educate yourself.
There is a lot of noise on the Internet. Social media allows you to hone in on what you care about and what you want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets. You can easily learn about current events and things taking place near you.
5. Connect anytime
I know to some of you this may sound like a disadvantage. But, the advantage of being able to communicate and connect with anyone instantly outweighs the potential negative.
Social media is a land of new opportunities. There are countless personal and professional benefits of using social media. With a little love and care, we can start to build and shape our brands into an epicenter of opportunity.
👉Benefits of Social Media for Your Business
Customers can contact a customer service representative faster and easier now than ever before thanks to social media.
2. Social Makes Your Brand More Relatable
One of social media’s greatest qualities is its ability to humanize the brands people use the most throughout their lives.
3. Social is Great for Promoting Content
One way to get that humanization of a brand out there is through the major promotion of quality content.
4. Reputation Management
Upholding – and surpassing – expectations as a brand goes a long way with each individual that engages with that brand at any level.
5. Generate Leads Directly & Indirectly
Most marketers and business owners know that social media is a great tool to let people get to know and even understand a brand, but it can still be a great driver for leads, too, both directly and indirectly.
6. Networking & Partnerships
Building and maintaining relationships is a significant part of nearly everything we do as humans.
7. Thought Leadership
Voice your brand’s expert opinion on popular, trending, or breaking news to stay in the conversation – and lead it when you can.
8. Boost Organic Visibility
There’s so much potential value to be unlocked through social media, aside from the networking and partnership-produced backlinks.
9. Increase Website Traffic
Social media channels are supplemental to the brand’s website and (if there is one) its brick-and-mortar location
10. Customer Feedback
In the world of business, sales, and profits, regardless of what your industry is and who you are marketing and selling to, the focus must truly be on the customer.
11. Impress Potential Customers
Keeping in line with maintaining your brand’s respected reputation is the opportunity to impress potential customers with how you’ve handled other, typically unrelated customer interactions.
12. Branding
While branding essentially involves each numbered entry listed in this column, it’s important to stress it as one of the most valuable capabilities of social media.
13. Track Your Competition
Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also the tactics used by direct competitors.
14. User-Generated Content & Crowdsourcing of Ideas
User-generated and crowdsourced content isn’t just free and unique; it can also be incredibly powerful.
👉👉Instagram Growth Guide 👈👈
Use Instagram professionally
Instagram feed= niche related content
Use Instagram Reels
But not only Instagram Reels… for now
Feed for posts regularly
Focus on high-value accounts in your niche
Engage with your audience
Use trending hashtags
Create great captions
Create a complete and effective bio
Collaborate with creators
Instagram post at the proper time
Be original – and stay true to your brand
Try Instagram ads
Properly manage your Instagram account
👉Social Media Marketing Action Plan👈
Align SMM to goals to clear business objectives.
Learn your target customer (age, location, income, job title, industry, interests).
Conduct a competitive analysis of your competition (Successes and failures).
Audit your current SMM (Successes and failures).
Create a calendar for SMM content delivery.
Create best-in-class content.
Track performance and adjust SMM strategy as needed.
👉👉Engagement With Prospects
Put On a Friendly Face
You’re not going to walk into a meeting with a prospect for the first time and expect to close a sale right then and there. The most important part of prospecting is relationship-building. If you can’t be friends with prospects, why would they want to do business with you? Aside from facial cues and mannerisms, your personality must shine through to the prospect, as they will be more inclined to listen to your sales pitch or give you the time to review your product or service, and maybe even give it consideration if they feel comfortable with you. Ask yourself if you come across as being friendly and open with your prospects, then make adjustments in the way you approach them to be more successful.
Connect Via Social Media
Social media plays a huge role these days when it comes to prospecting. Many people think they understand how social media works when it comes to sales, but the truth is that it’s harder than it looks. In terms of prospecting, it is recommended that you still use tried-and-true platforms like Facebook and Twitter, but don’t forget about other social media sites such as LinkedIn, which is geared toward business-to-business contacts. One of your biggest allies for connecting with prospects online is your content, which is easily shared via your social media. This is where your prospects are and it’s your job to find out who your target audience is and reach out to that community with well-produced content that will engage with those prospects.
What is a social media engagement strategy?
A social media engagement strategy is a plan that connects social media tactics to goals on social networks. The approach summarizes what you plan to do and how you expect to achieve it. The more detailed and specific your strategy is, the more effective it will be.
Social engagement goals can include multiple objectives such as:
Increasing reach
Increasing brand awareness
Building an online community
Promoting a product or service
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